About Us

Troy Wendt, Principal of Bell Rock Consulting, founded the firm with the goal of creating a unique set of services for growing companies that solve complex, multidisciplinary problems to unleash rapid growth and drive increased profitability.

For example, an early stage startup employed our services to tackle the interleaved challenges of pricing strategy, gross margin and unit forecasting. Following executive interviews and a deep analysis of existing data, custom-tailored models were developed to support decision making for pricing, forecasting, product strategy and analyst relations. Senior Management was presented with concise options for major decisions, efficient business processes were created, and organizations were built to meet firm's growing needs. The company grew annual revenues to over $100M, and went public with profit margins above target. In 2016, the company was acquired for $2.7B.