Troy Wendt, Principal of Bell Rock Consulting, founded the firm with the goal of creating a unique set of services for growing companies that utilize data to solve multidisciplinary problems and create predictable revenue growth.
Founder and Principal
Troy has been a growth consultant since 2010, and is passionate about predictive modeling that drives revenue growth. His work includes business modeling, metrics, pricing strategy, process development, dataset design, and cross-functional revenue growth optimization.
Prior to Bell Rock Consulting, Troy led product management, sales operations and growth at Aruba Networks from $6M to $100M+ in revenue and IPO. In 2016, Aruba was acquired by HP for $2.7B.
He previously managed Cisco’s largest product line during hypergrowth as product family revenues grew from $500M to $3B annually in 3 years. Troy has also worked in corporate marketing at Intel, and designed information systems at Accenture.
Troy has a MBA from the MIT Sloan School of Management, and a BS in Electronic Engineering from Cal Poly, San Luis Obispo.
He is an avid cyclist, and happy to discuss startup growth while pedaling roads or trails.