Troy Wendt is the Principal of Bell Rock Consulting, a firm he founded in 2010 to deliver data-driven services that help innovative companies validate product-market fit, build profitable business models, and accelerate valuation growth. His consulting work has spanned a wide range of industries including software, hard tech, and healthcare.

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He has deep experience across product development, market segmentation, competitive assessment, product positioning, pricing strategy, TAM analysis, revenue modeling, KPI/metric design, and growth optimization.

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Prior to Bell Rock Consulting, Troy led product management and sales operations at Aruba Networks, helping scale the business from $6M to over $100M in revenue and through its IPO. Earlier in his career, he led Cisco Systems’ flagship product family through a period of hypergrowth, expanding revenues from $500M to $3B in three years.

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He is passionate about using analytical rigor to help teams transform innovation into commercial impact and valuation.

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Troy holds an MBA from the MIT Sloan School of Management and a BS in Electronic Engineering from Cal Poly, San Luis Obispo.

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He is an avid cyclist and is always happy to discuss startup growth while pedaling roads or trails.