METHODOLOGY
ENGINEERING REVENUE GROWTH
We designed a new methodology to help companies achieve product/market fit, hone a profitable and scalable business model, and create predictable revenue growth. The Growth Engineering Framework depicts our viewpoint of companies as economic systems that can be characterized and optimized.
![](https://static.wixstatic.com/media/939c7d_9bc4cb1e6e0d4924bc355597a3532f4b~mv2.png/v1/crop/x_16,y_0,w_1210,h_839/fill/w_867,h_601,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/939c7d_9bc4cb1e6e0d4924bc355597a3532f4b~mv2.png)
HOW IT WORKS
An implementation of the Growth Engineering Framework can help your company build predicable revenue growth by:
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Providing a forward-looking growth model to evaluate product decisions and marketing investment
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Supporting experiment selection and performance evaluation for growth hacking and growth marketing
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Creating an evolving growth data structure that supports decisions now and future optimization
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Aligning sales and marketing with streamlined process and common metrics
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Helping marketing deliver the right leads and pipeline for sales to achieve quota
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Enabling the reverse-engineering of revenue creation resulting in predictable revenue growth