A good TAM is like a castle defensible from all sides (photo credit: travelandleisure.com) According to Jared Sleeper, VC at Matrix Partners, the total addressable market (TAM) slides are among the most frequently mis-executed. He also states “a more thoughtful TAM analysis and slide can improve a startup’s pitch as well as its business decisions.” This article describes the key attributes of an effective, rigorous TAM analysis, along with expected benefits and various use

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