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Building a Defensible TAM for Startup Funding
According to Jared Sleeper, VC at Matrix Partners, the total addressable market (TAM) slides are among the most frequently mis-executed. ...

Troy Wendt
May 22, 201913 min read


Pricing to win today with growth levers for tomorrow
Pricing. Can we fix that next quarter? Pricing is often a huge opportunity for incremental revenue growth that is left untouched. Why?...

Troy Wendt
Feb 28, 201912 min read


What would Gauss say about pipeline ratios and predictable revenue?
Carl Friedrich Gauss was a German mathematician born in 1777, and a child prodigy who made breakthrough mathematical discoveries while...

Troy Wendt
Jan 30, 20195 min read


Introducing the Growth Engineering Framework™
A painful problem for many companies is lack of predictable growth. Marketing is driving hard to deliver leads, and perhaps attribute...

Troy Wendt
Dec 11, 20182 min read
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