Troy Wendt
Pricing: The Stuck SaaS Growth Lever
SaaS pricing with known problems often gets stuck. This article deconstructs the problem, explains the pricing growth lever, and solves.
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Troy Wendt
- Jun 25, 2020
- 12 min
Pandemic Pivot: Data and Metrics to Change Course
The purpose of this article is to describe data-driven metrics executives can use to guide their companies through the pandemic.
Troy Wendt
- May 22, 2019
- 13 min
Building a Defensible TAM for Startup Funding
According to Jared Sleeper, VC at Matrix Partners, the total addressable market (TAM) slides are among the most frequently mis-executed. ...
Troy Wendt
- Feb 28, 2019
- 12 min
Pricing to win today with growth levers for tomorrow
Pricing. Can we fix that next quarter? Pricing is often a huge opportunity for incremental revenue growth that is left untouched. Why?...
Troy Wendt
- Dec 11, 2018
- 2 min
Introducing the Growth Engineering Framework™
A painful problem for many companies is lack of predictable growth. Marketing is driving hard to deliver leads, and perhaps attribute...