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    Troy Wendt
    • Mar 30, 2021
    • 19 min

    Mid-Pandemic Pricing: 3 Optimization Strategies to Maximize Revenue

    ..answer the question “How have my customers and revenue streams changed during the pandemic, and what can I do to maximize revenue growth?”

    Troy Wendt
    • Jun 25, 2020
    • 12 min

    Pandemic Pivot: Data and Metrics to Change Course

    The purpose of this article is to describe data-driven metrics executives can use to guide their companies through the pandemic.

    Troy Wendt
    • Feb 28, 2019
    • 12 min

    Pricing to win today with growth levers for tomorrow

    Pricing. Can we fix that next quarter? Pricing is often a huge opportunity for incremental revenue growth that is left untouched. Why?...

    Troy Wendt
    • Dec 11, 2018
    • 2 min

    Introducing the Growth Engineering Framework™

    A painful problem for many companies is lack of predictable growth.  Marketing is driving hard to deliver leads, and perhaps attribute...

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