..answer the question “How have my customers and revenue streams changed during the pandemic, and what can I do to maximize revenue growth?”

The purpose of this article is to describe data-driven metrics executives can use to guide their companies through the pandemic.

Pricing. Can we fix that next quarter? Pricing is often a huge opportunity for incremental revenue growth that is left untouched. Why?...

A painful problem for many companies is lack of predictable growth.  Marketing is driving hard to deliver leads, and perhaps attribute...