Troy WendtJun 25, 202012 minPandemic Pivot: Data and Metrics to Change CourseThe purpose of this article is to describe data-driven metrics executives can use to guide their companies through the pandemic.
Troy WendtMay 22, 201913 minBuilding a Defensible TAM for Startup FundingAccording to Jared Sleeper, VC at Matrix Partners, the total addressable market (TAM) slides are among the most frequently mis-executed. ...
Troy WendtFeb 28, 201912 minPricing to win today with growth levers for tomorrowPricing. Can we fix that next quarter? Pricing is often a huge opportunity for incremental revenue growth that is left untouched. Why? P...
Troy WendtJan 30, 20195 minWhat would Gauss say about pipeline ratios and predictable revenue?Carl Friedrich Gauss was a German mathematician born in 1777, and a child prodigy who made breakthrough mathematical discoveries while st...
Troy WendtDec 11, 20182 minIntroducing the Growth Engineering Framework™A painful problem for many companies is lack of predictable growth. Marketing is driving hard to deliver leads, and perhaps attribute ef...
