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Conjoint Analysis to Optimize B2B SaaS Pricing
Optimizing pricing and packaging is one of the most powerful levers for driving growth in B2B SaaS. Improvements in pricing can create...

Troy Wendt
Mar 189 min read


Pricing: The Stuck SaaS Growth Lever
SaaS pricing with known problems often gets stuck. This article deconstructs the problem, explains the pricing growth lever, and solves.

Troy Wendt
Aug 24, 20224 min read


Mid-Pandemic Pricing: 3 Optimization Strategies to Maximize Revenue
..answer the question “How have my customers and revenue streams changed during the pandemic, and what can I do to maximize revenue growth?”

Troy Wendt
Mar 30, 202119 min read


Building a Defensible TAM for Startup Funding
According to Jared Sleeper, VC at Matrix Partners, the total addressable market (TAM) slides are among the most frequently mis-executed. ...

Troy Wendt
May 22, 201913 min read


What would Gauss say about pipeline ratios and predictable revenue?
Carl Friedrich Gauss was a German mathematician born in 1777, and a child prodigy who made breakthrough mathematical discoveries while...

Troy Wendt
Jan 30, 20195 min read


Introducing the Growth Engineering Framework™
A painful problem for many companies is lack of predictable growth. Marketing is driving hard to deliver leads, and perhaps attribute...

Troy Wendt
Dec 11, 20182 min read
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